Alpha Tauri has unveiled the ‘AT04’ in a launch video in New York.
In a short preview video, it showed the car going from being sprayed to its transportation to the location of the launch.
The livery is probably one of the best so far, with the new Orlen sponsorship adding some red stripes to various parts of the car creating a lovely mix of colours along with the already prominent blue and white.
They have also made some changes to the design of the rims of the car with some red on the inside of the wheel rim, with four white streaks coming out of this.
Franz Tost, Scuderia AlphaTauri Team Principal, spoke about the extreme importance of growing the American market:
“As we know, Formula 1 has seen a huge increase in popularity due to the likes of Netflix and social media over the last few years. So, it’s extremely important that we continue to grow in this market, which is why I’m pleased we were able to launch our 2023 livery here today in New York City to show our appreciation to the US audience. Likewise, I think it’s great that AlphaTauri could display their new collection at the event, as this year is the first time they’ll sell their clothing here in America.”
Yuki Tsunoda had a fun week leading up to the launch:
“I’ve had a lot of fun this week in New York City and it’s also been great to attend the event here today, it’s such a cool backdrop for both the fashion collection and our new 2023 livery. The classic Scuderia AlphaTauri colours look great next to the new clothes and I can’t wait to try both out this season!”
Nyck de Vries loved attending his first launch with AlphaTauri:
“I’ve loved attending my first event as a Scuderia AlphaTauri driver, the opportunity to represent the brand at New York Fashion Week has been extremely special for me, and really showed me what the brand is about. The livery looks great, and you can see how the sleek A/W collection has inspired it, so I can’t wait to see it on track.”
